Throttle is a motor bike and car accessories store in the highway of Bangalore and Salem. They provide  one stop shopping destination for bikers in the highway ,showcasing a wide varieties of gadgets and accessories.The idea was to create a strong bold logo which should be contemporary and edgy. We set out to create a classic yet modern identity to stand the test of time and feel like an established part of the community, while still conveying a current, streamlined sensibility. To give a vintage feel to the brand ,hand drawn illustrations are kept as a part of the visual elements.