‘Search’ is a brand new store which showcase authentic crafts and eateries from rural India. The name ‘Search’ came from their endless search to find out something unique.The idea behind the  identity is that of construction.The logo is designed in a way that showing the true essence of the brand. Handwritten font and the free flowing text depict their endless journey to find new hand crafted things. Further exploration to the logo gives a trace or map of the journey which is open at both ends. The same idea was extended to create the visual language for the brand and made illustrations which are from a  single endless line  and keep the free flowing nature of the identity.

CONCEPT EXPLORATION

BRAND COLORS AND TYPOGRAPHY

VISUAL ELEMENTS