Nuberry – Branding and Identity Design

Nuberry is an Australian based baby and kids lifestyle brand which offers clothing, toys and accessories with a focus on function, safety and quality.Their vision is  led  by its core principles of protect and inspire, they believe in growing the brand in a sustainable way, while ensuring the long-term commercial viability. Nuberry do this by focusing on three things: our people, customer and the environment.

They came to us with a logo that needed a system to unify the overall brand experience and help people understand exactly what Nuberry is and does. We developed a logo using basic geometric shapes which is simple and clean . Later we developed a visual language based on the shapes derived from the logo itself.
We set out to create an impressive yet timeless design that communicates the brand’s focus :people, customer and the environment.

The entire project is designed and executed in collaboration with Sneha Shankar


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