Grand Jewellers – Identity Design

I got an opportunity to rebrand Grand Jewellers , which is one of the finest  jewellery from Kerala. Branding system seeking for an elegant –yet lush– image. Looking for a logo version suitable for metal stamping and basing in the main core of their products, I created a powerful isologo  to be used in some of their jewels and as a main icon of their identity.Inspiration for the logo identity was taken from elements of diamond cut and from an interlocking pattern. Combining the two to create a distinctive GJ monogram and pattern.With a modern look, lines, shapes and gold ‘Grand’ tries to express a chic, but casual high-end  look.

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