Sri Ganesh Sweets is one of established Indian sweets shop from Bangalore, Karnataka. They asked to rebrand their identity and packaging after 30 years of their introduction. They had a very basic branding in place despite their huge presence in the Karnataka sweet market. They wanted the new dentity to be traditional that should show the legacy over 30 years bu at the same time with a modern edge to it. The challenging part of designing this identity was mixing both traditional and new age design elements keeping their huge customer base in mind.Focused on the juxtaposition between age-old tradition and craft, and contemporary design ,here is the new design.