The International Film Festival of Kerala (IFFK) is one such prominent festival among the art house enthusiasts around the world which features competition films which have been selected from all over the country, Malayalam films exploring and complimenting new genres, Curated films from across the globe and Special screenings of selected films which encompass the hearts of one and all. Brand identity plays a vital role for any professional service. Hence, the idea here is to create a new visual identity for the 19th International Film Festival of Kerala.The design try to personifies the mind of the viewer as the contemporary illustrations combine with urban art to match the present-day film language which is abstract, profound, fine and most importantly, catchy!