OkCupid #FindMyKind

OkCupid is attempting to create a niche for itself in the hearts of the Indian consumers. The brand rolled the campaign across digital/social, print, television and outdoor, ensuring two objectives were met — they would reach the right audiences and give people time to absorb it.

“As a brand, we’re keen to remind single Indians not to compromise on what they’re looking for in a relationship and to find their kind of person — someone who celebrated them for who they are,” says Melissa Hobley, CMO, OkCupid.

Here is the illustration I did for OkCupid #FindMyKind campaign